Signal the Narrative
Signal the Narrative is my strategic consulting firm. It exists for one kind of client: founders who have built something exceptional but whose market positioning hasn't caught up with what they've built. I work with five companies per quarter. Every engagement is led personally.
Who This Is For
Revenue is real. Team is strong. Clients get results. But when you look at how the market perceives you - the prices buyers expect to pay, the caliber of inbound you attract, the conversations you're having - something isn't adding up.
You're being compared to competitors who do a fraction of what you do. You're fielding price objections from buyers who can't articulate why you're different. You're winning deals, but you're working harder than the positioning should require.
This isn't a marketing problem. It isn't a sales problem. It's a positioning problem - and positioning problems don't get solved by better ads or a new website. They get solved by rebuilding the narrative infrastructure your market uses to form beliefs about you. That's what I do.
Generating $5M or more annually. Built something genuinely exceptional. Operating in a market where authority and positioning determine who wins - not just execution.
Undervalued relative to what you deliver. Competing on price when you shouldn't have to. Attracting the wrong buyers, repelling the right ones. Market perception stuck below your actual position.
Prepared to examine the narrative assumptions you're currently operating under. Not looking for tactics. Looking for the kind of strategic shift that changes the game - and willing to do the work.
What We Build
Every engagement builds the same underlying architecture - three interlocking systems that, together, change what your market believes about you.
The belief-level foundation. I define exactly what category you own, why you are the only credible option in that category, and how that positioning gets encoded into every touchpoint your market encounters.
Positioning architecture · Category design · Competitor displacement · Core narrative · Messaging hierarchy
The signals your market uses to form authority judgments - before they ever speak with you. Podcast strategy, content architecture, thought leadership systems, and the frameworks that make your thinking visible and distinct.
Podcast strategy · Content architecture · Thought leadership systems · Framework development · Owned media
The operational layer that turns positioning into pipeline. The full marketing architecture - from how you attract the right buyers to how you convert them - rebuilt around the position you now occupy.
Marketing architecture · Buyer journey design · Offer structure · Conversion systems · Channel strategy
How Engagements Work
All engagements begin with a diagnostic conversation. Not a sales call - a real conversation about where your positioning is creating friction and what it would take to resolve it. If there's a fit, we'll know it within 45 minutes.
45 minutes. I examine where your narrative is creating friction - in how buyers find you, how they evaluate you, and how they talk about you. This conversation is valuable regardless of whether we work together.
90 to 180 days. Engagements are structured, intensive, and built around specific outcomes - not billable hours. I work directly with the founder and leadership team. No account managers. No junior strategists.
Engagements start at $50,000. I work with five companies per quarter - not because of capacity constraints, but because the work requires full attention. If you're serious about this, say so clearly in your application.
Other Ways to Engage
I speak to audiences that are ready to examine the systems beneath the tactics. Keynotes are 45–60 minutes. Workshops are half-day or full-day immersive sessions for leadership teams ready to rebuild their narrative infrastructure from the ground up.
Core topics: The Architecture of Authority · Narrative Infrastructure for the AI Era · Default vs. Designed Authority · The Internal Story
Speaking InquiriesFor companies at the intersection of narrative, technology, and market infrastructure - particularly those building tools that shape how information moves or how authority is formed - I occasionally take advisory or board positions. These are long-term relationships built around strategic alignment, not transactional engagements.
Advisory InquiriesI collaborate with firms, funds, and platforms building in adjacent spaces - particularly private equity groups deploying narrative infrastructure across portfolio companies, and technology platforms building authority systems for the AI era.
Partner InquiriesIf you've built something exceptional and your market isn't valuing it accordingly - that conversation is worth 45 minutes of your time.
Start the Application