Commercial Work
The ideas explored in the podcasts and essays are not academic. They are operational.
I have spent two decades deploying this discipline inside companies - helping founders engineer the narrative infrastructure that allows them to stop competing on price and start commanding it.
That work happens through Signal the Narrative, the strategic consulting practice I operate with a small number of companies each year. It is not for everyone. It is for founders who have built something exceptional and are not yet being valued accordingly by their market.
"If you are building a company that needs this level of strategic thinking deployed commercially - if you are generating $5M or more in annual revenue, building toward category leadership, and prepared to examine the narrative assumptions you are currently operating under - that conversation happens at Signal the Narrative."Learn more at signalthenarrative.com
Beyond the core consulting practice, I work with select organizations in a few specific capacities:
For companies at the intersection of narrative, technology, and market infrastructure - particularly those building tools that shape how information moves or how authority is formed - I occasionally take advisory or board positions. These are long-term relationships built around strategic alignment, not transactional engagements.
I collaborate with firms, funds, and platforms that are building in adjacent spaces - particularly private equity groups looking to deploy narrative infrastructure across portfolio companies, and technology platforms building authority systems for the AI era.
If you are building something that intersects with this work in a non-obvious way, reach out. I am selective, but I am interested.
Speaking & Media
I speak to audiences that are ready to examine the systems beneath the tactics - founders, executives, and operators who understand that strategy is not just better execution. It is the ability to see the game differently.
Why some companies command premium prices and others remain commoditized - even when their work is objectively better.
How markets decide what is authoritative in an information ecosystem where AI systems are the primary intermediary between buyers and expertise.
The difference between letting your market form beliefs about your company by accident - and engineering those beliefs deliberately.
Why the narrative a founder tells themselves about their company is the first constraint on what the market can believe.
I do not deliver motivational talks. I deliver operational frameworks. The goal is not inspiration - it is precision. Attendees leave with a different way of seeing their positioning and a clear understanding of what needs to change.
Keynotes are typically 45-60 minutes. Workshops are half-day or full-day immersive sessions designed for leadership teams who are ready to rebuild their narrative infrastructure from the ground up.
I am selective about how I spend time, but I am genuinely interested in conversations with people who are building something that intersects with this work in a non-obvious way.
Get in Touch