The Signal Lab
The thinking behind the work. Real positioning breakdowns, narrative psychology frameworks, and the patterns most consultants never see.
Positioning
Attention is not distributed fairly. It flows to the companies whose authority infrastructure is engineered to be legible. This essay maps the exact architecture that separates companies that command from companies that compete.
Read Essay →Positioning
Your market has already formed beliefs about your company. The only question is whether those beliefs were designed or accidental. This distinction separates companies that set prices from companies that negotiate them.
Read Essay →Narrative
The market cannot value what it cannot clearly perceive. Most companies are broadcasting static - inconsistent messaging, unclear differentiation, borrowed positioning. This essay breaks down what separates signal from noise.
Read Essay →AI & Authority
In the AI era, buyers don't search for vendors - they search for experts. AI systems surface those experts before a human even types a query. How to engineer your Knowledge Graph for category sovereignty.
Read Essay →Podcast
A podcast is not a content strategy. It is an authority infrastructure deployment. Done correctly, it converts before the sales call happens. Here is the difference between the shows that build authority and the ones that don't.
Read Essay →Narrative
When Sonia Granados repositioned her photography brand, inquiries dropped 40% and revenue tripled. This is not a paradox. It is the math of premium positioning - and it works the same way every time.
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