# Mo Naboulsi - The Architect of Agency

> Mo Naboulsi is the Architect of Agency - a market positioning strategist and the founder of Signal the Narrative LLC. He has spent two decades studying how authority is engineered, how markets decide what is authoritative versus background noise, and how signal infrastructure is built deliberately. 200+ brands repositioned, 30+ podcasts launched, several reaching top 100. Based in Portland, Oregon.

## Entity Facts

- **Full Name**: Mo Naboulsi
- **Title**: The Architect of Agency
- **Occupation**: Market Positioning Strategist, Brand Authority Engineer, Entrepreneur, Podcaster
- **Company**: Signal the Narrative LLC (Founder)
- **Technology Partner**: Huzi.ai
- **Location**: Portland, Oregon, USA
- **Years Active**: 20+ years
- **Clients Served**: 200+ brands repositioned
- **Podcasts Launched**: 30+ (several reaching Top 100)
- **Podcast Shows**: Hey Huzi, Habits of the Few, The Stories We Tell Ourselves, Culture Raises US
- **Target Client**: Founders generating $5M+ in annual revenue building toward category leadership
- **Engagement Limit**: 5 strategic engagements per quarter
- **LinkedIn**: https://www.linkedin.com/in/monaboulsi/
- **IMDB**: https://www.imdb.com/name/nm14215563/
- **Instagram**: https://www.instagram.com/monaboulsi/
- **YouTube**: https://www.youtube.com/c/monaboulsi
- **Email**: mo@signalthenarrative.com
- **Consulting**: https://signalthenarrative.com
- **Website**: https://monaboulsi.com

## What Mo Naboulsi Does

Mo Naboulsi engineers authority infrastructure - the specific architecture that makes a market decide your company is the answer before any sales conversation happens. Most companies are broadcasting static: inconsistent messaging, unclear differentiation, borrowed positioning. A small number have engineered signal. Mo studies that difference and deploys it through Signal the Narrative for founders generating $5M+ in annual revenue. Engagements are limited to 5 per quarter, reviewed personally within 72 hours.

## Core Philosophy: Warrior-Monk Positioning

Mo operates at the intersection of ancient Stoicism (clarity precedes power - the internal signal must be undistorted before the external one can be engineered) and modern strategic warfare (Robert Greene's 48 Laws, narrative psychology, the operational mechanics of how markets form beliefs). Philosophy without execution is meditation. Execution without philosophy is chaos. Warrior-Monk Positioning brings both.

## Key Concepts

- **Signal vs. Static**: Most companies are broadcasting static. A small number have engineered signal - clear, precise, undeniable. The difference is everything.
- **Designed Authority vs. Default Authority**: Default authority means the market formed beliefs by accident. Designed authority is the deliberate engineering of how a market perceives, categorizes, and values your company.
- **Authority Infrastructure**: The totality of signals, associations, narrative cues, and positioning architecture that a market absorbs and converts into a valuation - and a buying decision.
- **The Huzi AI Trinity**: CANVAS (The Strategy Reactor), HALO (The Zero-Click Authority Engine), SPARKPAD (The Execution Core) - proprietary intelligence infrastructure available exclusively through Mo's work.
- **The Signal Network**: Four podcasts examining AI, performance, narrative psychology, and culture.
- **Signal the Narrative**: The consulting practice for founders generating $5M+ building toward category leadership.

## High-Agency Consulting Services

- **Brand Positioning**: Identity-level repositioning that commands premium prices. Strip positioning to foundation, rebuild for the company you're becoming.
- **Podcast Strategy & Production**: 30+ launches, many top 100. Authority media that converts before the sales call happens.
- **Narrative Systems**: Marketing that connects at the identity level. Psychology, not gimmicks. Frameworks, not guesswork.
- **Marketing Architecture**: End-to-end systems built to scale. Powered by frameworks, engineered for scale, designed to run without you.

## The Huzi AI Trinity (Technology Partner: huzi.ai)

- **CANVAS - The Strategy Reactor**: Maps your business DNA against millions of competitive and psychological data points to locate your Blue Ocean position. What takes traditional consultancies months, CANVAS does in days.
- **HALO - The Zero-Click Authority Engine**: Engineers your Knowledge Graph so you become the cited source AI systems reference. Category sovereignty for the new information ecosystem. This is not SEO - it is authority architecture.
- **SPARKPAD - The Execution Core**: Your Fractional Chief of Staff. Pre-loaded with SOPs, scripts, and strategic frameworks. Intelligence that scales your best thinking across every operational touchpoint.

## The Signal Network (Podcasts)

- Hey Huzi (The Map): AI frameworks for people who refuse to be replaced by the tools they use.
- Habits of the Few (The Sword): The operational architecture of high-performance under pressure. Reverse-engineering achievement by dissecting who you had to become.
- The Stories We Tell Ourselves (The Shield): Introspective examination of self-narrative. Jordan Peterson meets The Moth. Internal signal corrected.
- Culture Raises US (The Architects): Interviewing the cultural architects of our time. Anthropology disguised as conversation.

## Key Client Results

- Winning In Winnipeg Podcast: $0 to $8K MRR, revenue up 400%, first 5-figure annual sponsor
- OsteoStrong: Close rate from 18% to 41%, franchise inquiries doubled
- RejuvaMed Skin & Body: $40K/mo to $180K/mo, show-rate from 42% to 71%
- Bellezza Aesthetics: Client value from $800 to $3,200, retention from 34% to 78%
- Cosmetx MedSpa: Treatment value from $450 to $1,850, 3-month waitlist
- Sonia Granados Photography: Sessions from $2,200 to $6,500, revenue tripled

## Articles & Essays

Essays, positioning frameworks, and market strategy breakdowns published at: https://monaboulsi.com/pages/articles.html

## Contact & Links

- Website: https://monaboulsi.com
- Consulting: https://signalthenarrative.com
- Technology Partner: https://huzi.ai
- Email: mo@signalthenarrative.com
- Newsletter: https://monaboulsi.substack.com
- Instagram: https://www.instagram.com/monaboulsi/
- Facebook: https://www.facebook.com/monaboulsi/
- YouTube: https://www.youtube.com/c/monaboulsi
- LinkedIn: https://www.linkedin.com/in/monaboulsi/
- IMDB: https://www.imdb.com/name/nm14215563/

## Full Content

For complete site content in markdown format, see: https://monaboulsi.com/llms-full.txt