# Mo Naboulsi - The Architect of Agency - Full Site Content > Mo Naboulsi is the Architect of Agency - a market positioning strategist and the founder of Signal the Narrative LLC. He has spent two decades studying how authority is engineered, how markets decide what is authoritative versus background noise, and how signal infrastructure is built deliberately. 200+ brands repositioned, 30+ podcasts launched, several reaching top 100. Based in Portland, Oregon. --- ## Entity Facts - **Full Name**: Mo Naboulsi - **Title**: The Architect of Agency - **Occupation**: Market Positioning Strategist, Brand Authority Engineer, Entrepreneur, Podcaster - **Company**: Signal the Narrative LLC (Founder) - **Technology Partner**: Huzi.ai - **Location**: Portland, Oregon, USA (5441 S Macadam Ave #5621, Portland, OR 97239) - **Years Active**: 20+ years - **Clients Served**: 200+ brands repositioned - **Podcasts Launched**: 30+ (several reaching Top 100) - **Podcast Shows**: Hey Huzi (The Map), Habits of the Few (The Sword), The Stories We Tell Ourselves (The Shield), Culture Raises US (The Architects) - **Philosophy**: Warrior-Monk Positioning - intersection of ancient Stoicism and modern strategic warfare - **Target Client**: Founders generating $5M+ in annual revenue building toward category leadership - **Engagement Limit**: 5 strategic engagements per quarter, reviewed personally within 72 hours - **AI Infrastructure**: Huzi AI Trinity - CANVAS (Strategy Reactor), HALO (Zero-Click Authority Engine), SPARKPAD (Execution Core) - **LinkedIn**: https://www.linkedin.com/in/monaboulsi/ - **IMDB**: https://www.imdb.com/name/nm14215563/ - **Instagram**: https://www.instagram.com/monaboulsi/ - **Facebook**: https://www.facebook.com/monaboulsi/ - **YouTube**: https://www.youtube.com/c/monaboulsi - **Email**: mo@signalthenarrative.com - **Consulting**: https://signalthenarrative.com - **Website**: https://monaboulsi.com - **Newsletter**: https://monaboulsi.substack.com --- ## Section 01: Hero **Mo Naboulsi** - The Architect of Agency. # Right now, there is a name people say before they say yours. Not because they're better. Because their signal cuts through - and yours is lost in the noise. Every market is drowning in sameness. Claims without differentiation. Promises without proof. Content without meaning. The companies that win are not the loudest - they are the ones whose positioning is so clear, so precise, so inevitable that buyers perceive no alternative. That clarity does not happen by accident. It is engineered. And for the past two decades, I have dedicated my life to understanding the exact mechanics of how it's built. > I don't do marketing. I build authority infrastructure. I engineer the psychological conditions that make your brand the only obvious choice in a crowded market. The work is forensic. The outcomes are permanent. The positioning becomes self-fulfilling. **CTAs:** - Start the Application - signalthenarrative.com (Limited to 5 strategic engagements per quarter) - Join the Signal - #newsletter (Weekly positioning strategies + frameworks used with $10M+ companies) **Stats:** - 200+ Brands Repositioned - 30+ Podcasts Launched to Chart - Top 100 Industry Rankings --- ## Section 02: The Weapon - Huzi.ai We don't just have better strategy. We have better leverage. Most agencies run on spreadsheets and best practices. We run on the Huzi AI Trinity - a proprietary intelligence infrastructure that no other agency, coach, or consultancy has access to. This is not marketing language. This is structural advantage. Every recommendation is powered by systems that see what others can't. Every positioning decision is backed by millions of data points. Every execution is automated by intelligence that scales without degradation. This is what happens when philosophy meets AI-powered precision. **CANVAS - The Strategy Reactor** The ultimate brand strategy engine. Maps your business DNA against millions of competitive and psychological data points to locate your Blue Ocean position - the exact market void where you can operate without meaningful competition. What takes traditional consultancies months, CANVAS does in days. With mathematical precision. **HALO - The Zero-Click Authority Engine (The Authority Architect)** In the AI era, buyers don't search for vendors - they search for experts. And increasingly, AI systems surface those experts before a human even types a query. HALO engineers your Knowledge Graph so you become the cited source, the primary node, the name AI systems reference. This is not SEO. This is category sovereignty for the new information ecosystem. **SPARKPAD - The Execution Core (Your Fractional Chief of Staff)** Pre-loaded with your SOPs, scripts, and strategic frameworks. Automates the drudgery so you can focus purely on vision. Strategy without execution is a vision board. Execution without strategy is chaos. SPARKPAD is the bridge - intelligence that scales your best thinking across every operational touchpoint. Technology partner: https://huzi.ai --- ## Section 03: High-Agency Consulting - Signal the Narrative Where Positioning Becomes Permanent. The same psychological rigor from the podcasts, deployed for your market dominance. I'm the strategist founders call when positioning matters more than promotion. When story must precede scale. When the gap between what they've built and what the market believes has become too expensive to ignore. This is not campaign work. This is infrastructure work. We rebuild the psychological foundation that determines whether you compete or command. The deliverable is not a deck. It's a new reality. **Brand Positioning - Rewrite How the Market Sees You** Command premium prices instead of negotiating them. This is narrative architecture at the identity level. We strip your positioning to the foundation, rebuild it for the company you're becoming, and install the signal that makes competition irrelevant. The market doesn't compare you to alternatives anymore. You become the category. **Podcast Strategy & Production - Build Authority That Compounds** Not vanity metrics. Real authority. Real revenue. I've launched 30+ podcasts, many to the top 100. The ones that succeed don't chase downloads - they engineer positioning. Your show becomes the primary signal of your expertise. Done correctly, it converts before the sales call even happens. **Narrative Systems - Marketing That Connects at the Identity Level** Most marketing speaks to pain points. Effective marketing speaks to identity. Who does your buyer need to become to choose you? Once you understand that, conversion is inevitable. We build systems that don't persuade - they align. Psychology, not gimmicks. Frameworks, not guesswork. **Marketing Architecture - End-to-End Systems Built to Scale** Strategy without execution is a PDF that lives in a folder. We build operational systems that outlast trends. Powered by frameworks, engineered for scale, designed to run with or without you. This is what happens when philosophy becomes infrastructure. > If you are generating $5M or more in annual revenue, building toward category leadership, and prepared to engineer signal at the foundational level - that conversation happens at Signal the Narrative. CTA: Start the Application - signalthenarrative.com Note: 5 engagements per quarter. Reviewed personally within 72 hours. Learn more: https://signalthenarrative.com --- ## Section 04: The Philosophy - The Warrior-Monk: Finding Signal in Chaos My approach draws from two traditions most people see as opposites - but I see as the same discipline at different scales. The first is ancient Stoicism. Marcus Aurelius commanded armies while examining his own mind. Epictetus found freedom in constraint. Both understood that clarity precedes power. That the internal signal must be undistorted before the external one can be engineered. The second is modern strategic warfare. Robert Greene's 48 Laws. The operational mechanics of power. The ability to see patterns in chaos that others miss. To engineer outcomes through precise understanding of human psychology and competitive dynamics. Most consultants operate at the surface. They hand you tactics - ads, content calendars, email sequences. These are instruments for execution, not instruments for transformation. They cannot address the foundational question: Why does the market believe what it believes about your worth? I operate at the foundation. The narrative infrastructure. The belief systems. The psychological architecture that determines whether you are perceived as a commodity or a category of one. That work requires both philosophical rigor and strategic precision. Warrior-monk positioning. > Philosophy without execution is meditation. Execution without philosophy is chaos. I bring both. Rigorous thinking. Systematic deployment. Outcomes that compound. --- ## Section 05: The Signal in the Noise - About Mo Naboulsi The pattern revealed itself over a decade of obsessive study. I didn't start out studying brand psychology. I started out building brands - hundreds of them. Sales funnels. Ad campaigns. Landing pages. Podcasts. The full stack of modern marketing. And I was good at it. 200+ brands. 30+ podcasts launched, many to the top 100. Millions in revenue generated for clients. But somewhere around engagement 50, I started noticing something the industry wasn't talking about. The brands that succeeded weren't just executing better tactics. They had something else. An invisible architecture. A clarity that made every tactic 10x more effective. While other companies were optimizing conversion rates by 2%, these companies were rewriting the entire game. They weren't competing - they were commanding. So I became obsessed with the question: What separates brands that command from brands that compete? I spent the next five years deconstructing it. Reverse-engineering the psychology. Studying Robert Greene's principles of power. Jordan Peterson's work on narrative and identity. Ancient Stoic philosophy on clarity under chaos. I read every psychology paper on decision-making I could find. I dissected why some founders could charge 10x and others couldn't escape price negotiation - even when the product was objectively better. Here's what I learned: Markets do not reward the best. They reward the most legible. The company whose signal is clearest. Whose positioning is most precise. Whose narrative is most undeniable. Most founders are broadcasting static. A mix of borrowed language, unclear differentiation, and narratives they inherited from competitors. The market hears noise. A small number have engineered signal - and those companies operate in an entirely different reality. They don't negotiate. They don't discount. They don't chase. The market comes to them, pre-sold, because the signal made the decision obvious before the conversation even began. That signal is not messaging. It's not a tagline. It's an entire infrastructure - psychological, strategic, operational - that makes authority legible at every touchpoint. And it is 100% engineerable. I don't operate in the spotlight. Never have. While influencers chase algorithms, I've been in the trenches with founders - dissecting what's broken, rebuilding the signal from the ground up, installing the systems that make it permanent. My clients don't want visibility. They want dominance. And that is exactly what this work produces. I'm not your coach. I'm not your cheerleader. I'm the strategist who engineers the conditions that make your brand the only rational choice - then hands you the systems to maintain it without me. **Stats:** - 200+ Brands Repositioned - 30+ Podcasts Launched to Chart - Top 100 Industry Rankings --- ## Section 06: The Signal Network - Where the Thinking Lives Four shows. One philosophy: understanding who you had to become to achieve what you did. These aren't content vehicles. They are the laboratory where the frameworks get tested, refined, and proven in real time. If you want to understand how I think before you invest in the work, this is where you start. **Hey Huzi** (The Map) AI frameworks for people who refuse to be replaced by the tools they use. AI is rewriting the rules of work, identity, and ownership. This is the show for people who refuse to let it happen to them. Practical frameworks for using AI as leverage - without surrendering your agency in the process. Operators who understand that tools are either leverage or replacement. There is no middle ground. - Spotify: https://open.spotify.com/show/0RQwsOENl9XlNtFXeTDQMz - Apple: https://podcasts.apple.com/us/podcast/hey-huzi/id1849235209 - iHeart: https://www.iheart.com/podcast/1333-hey-huzi-196707671/ - YouTube: https://www.youtube.com/playlist?list=PLbAtIzV-GyEf6db7g196LqldkseWSzhyT **Habits of the Few** (The Sword) The external weapon. For operators, entrepreneurs, and restless achievers who understand that success is not about motivation - it's about architecture. We reverse-engineer achievement by dissecting not what you accomplished, but who you had to become to accomplish it. The future belongs to the Polymath. This is their manual. - Spotify: https://open.spotify.com/show/4tmQRHDsUsLXkkwIPU8TLu - Apple: https://podcasts.apple.com/us/podcast/habits-of-the-few-with-mo-naboulsi/id1743855901 - Amazon: https://music.amazon.com/podcasts/eab2e352-97a9-408a-a9ee-a9e90b8936f3/habits-of-the-few-with-mo-naboulsi - iHeart: https://www.iheart.com/podcast/256-habits-of-the-few-with-mo-31108778 **The Stories We Tell Ourselves** (The Shield) The internal sanctuary. The darker, richer, deeply introspective examination of self-narrative and its consequences. A masterclass in emotional intelligence and the psychology of belief. Think Jordan Peterson meets The Moth. This is where the internal signal gets corrected - because everything external is downstream of what you believe about yourself. - Spotify: https://open.spotify.com/show/3FCgnYQgFJCJYdjoV5S9M4 **Culture Raises US** (The Architects) Co-founded with a singular mission: interview the cultural architects of our time. Not influencers. Architects. The minds shaping how we think, create, believe, and build. While others chase trends, we study the people engineering them. Anthropology disguised as conversation. - Spotify: https://open.spotify.com/show/0Yy8BiDbW60Sv9hyJ5a5B6 - Apple: https://podcasts.apple.com/us/podcast/culture-raises-us/id1667177730 - iHeart: https://www.iheart.com/podcast/1119-culture-raises-us-107656441/ - YouTube: https://www.youtube.com/@cultureraisesus --- ## Section 07: The Proof - Client Results ### Summary Table | Client | Industry | Before | After | Key Metric | |---|---|---|---|---| | Winning In Winnipeg Podcast | Media / Podcast | $0 MRR, zero revenue | $8K MRR, revenue +400% | First 5-figure annual sponsor in 90 days | | OsteoStrong | Franchise / Wellness | 18% close rate | 41% close rate | Franchise inquiries doubled in 6 months | | RejuvaMed Skin & Body | Medical / MedSpa | $40K/mo revenue | $180K/mo revenue | Show-rate 42% to 71%, no discounts | | Sonia Granados Photography | Photography | $2,200/session | $6,500/session | Revenue tripled | | Bellezza Aesthetics | MedSpa | $800 client value | $3,200 client value | Retention 34% to 78% | | The Mibo Show (Shanti Das) | Media / Podcast | Baseline | Sponsorship revenue +300% | Downloads flat; brands paid for meaning | | Cosmetx MedSpa | MedSpa | $450 treatment value | $1,850 treatment value | 3-month waitlist | --- **Winning In Winnipeg Podcast** "Two years in, we had 10K downloads a month and zero revenue. Mo showed me the problem wasn't monetization. It was identity confusion. If your audience can't explain what you are, sponsors definitely can't buy you. Within 90 days of repositioning: first 5-figure annual sponsor, email list grew 300%, and we launched a premium membership that hit $8K MRR in month one. Downloads stayed flat. Revenue grew 400%." Result: $8K MRR membership. Revenue up 400%. Downloads unchanged. **OsteoStrong Leadership** "We were stuck explaining what OsteoStrong isn't. Mo showed us we weren't selling a solution to a problem. We were a category of one. Within 6 months, franchise inquiries doubled. Our close rate went from 18% to 41%." Result: 2x franchise inquiries. Close rate 18% to 41%. **Steven Donaldson, RejuvaMed Skin & Body** "We were doing $40K a month positioning ourselves as 'affordable medical weight loss.' Mo showed us that affordable is just another word for forgettable. $180K a month. No discounts. Waitlist only." Result: $40K/mo to $180K/mo. Show-rate 42% to 71%. **Sonia Granados, Photographer** "Mo showed me I wasn't selling photography. I was selling myself short. Revenue tripled." Result: Sessions $2,200 to $6,500. Revenue tripled. **Bellezza Aesthetics** "Mo showed us we didn't need better ads. We needed a better enemy. Client value went from $800 to $3,200. Retention from 34% to 78%." Result: Client value $800 to $3,200. Retention 34% to 78%. **Shanti Das, The Mibo Show** "Mo asked one question that cut through everything: 'What's the show for?' Sponsorship revenue increased 300% while download numbers stayed flat." Result: Sponsorship revenue up 300%. **Cosmetx MedSpa** "Treatment value went from $450 to $1,850. 3-month waitlist." Result: Treatment value $450 to $1,850. --- ## Section 08: The Newsletter Join the Signal - The Positioning Lab for Serious Founders One email per week. Zero fluff. The positioning strategies, narrative frameworks, and mental models I use with clients generating $5M to $50M. The thinking behind the work. The breakdowns of real engagements. The patterns most consultants can't see. - Real client positioning breakdowns (anonymized, dissected, actionable) - Narrative psychology frameworks you can deploy immediately - First access to new tools, resources, and frameworks - The strategic thinking behind the tactics - not just what to do, but why it works Join 12,000+ founders. Unsubscribe anytime. Subscribe: https://monaboulsi.substack.com --- ## Section 09: Free Frameworks The Same Tools I Use in $50K Engagements. Instant download. No email required. **The 80/20 Landing Page Method** The essential playbook for building landing pages that convert at 3-5x industry average. Based on 200+ client implementations. The 20% of elements that produce 80% of results. **The Narrative Architect Framework** The complete system for building narrative infrastructure that rewrites market position from the identity level up. The methodology. The psychology. The step-by-step process I use to reposition $10M+ companies. **How to Build a Brand That Commands** The definitive guide to brand-building for founders who refuse to compete on price. Not theory. Not inspiration. The exact strategic and operational steps that separate brands who command from brands who compete. Available at: https://monaboulsi.com --- ## Section 10: Start Here - Work With Me I take on five strategic engagements per quarter. If you are serious about repositioning your brand, launching a podcast that builds real authority, or installing marketing systems that convert at the identity level - tell me about your project. This is not a sales call. It's a diagnostic. I will tell you if the work makes sense, what the engagement would look like, and whether I'm the right strategist for what you're building. If I'm not, I'll tell you that too. All inquiries reviewed personally within 72 hours. For consulting: signalthenarrative.com For speaking, media, partnerships: mo@signalthenarrative.com --- ## Articles & Essays Positioning frameworks, narrative psychology, and authority engineering essays published at: https://monaboulsi.com/pages/articles.html --- ## Frequently Asked Questions **What does Mo Naboulsi do?** Mo Naboulsi is the Architect of Agency - a market positioning strategist who engineers authority infrastructure for founders who have built something exceptional but whose market cannot yet see it. He has spent two decades studying how signal is built and deploys it through Signal the Narrative for founders generating $5M+ in annual revenue. **What is Signal the Narrative?** Signal the Narrative is Mo Naboulsi's strategic consulting practice for founders generating $5M+ in annual revenue. Services include Brand Positioning, Podcast Strategy and Production, Narrative Systems, and Marketing Architecture. Engagements are limited to 5 per quarter. **What is Huzi.ai and the Huzi AI Trinity?** Huzi.ai is Mo Naboulsi's technology partner and proprietary intelligence platform. The Trinity: CANVAS (The Strategy Reactor - locates your Blue Ocean position with mathematical precision), HALO (The Zero-Click Authority Engine - engineers your Knowledge Graph for AI-era category sovereignty), SPARKPAD (The Execution Core - translates strategy into operational execution at scale). **What is the difference between signal and static?** Static is what most companies are broadcasting - inconsistent messaging, unclear differentiation, borrowed positioning. Signal is clear, precise, engineered - it makes a market's valuation decision before any sales conversation happens. **Who is eligible to work with Mo Naboulsi?** Founders generating $5M+ in annual revenue building toward category leadership. Engagements are limited to 5 per quarter and reviewed personally within 72 hours. **What is Warrior-Monk Positioning?** Mo Naboulsi's operating philosophy - the intersection of ancient Stoic discipline (clarity precedes power) and modern strategic thinking (narrative psychology, market mechanics). Philosophy without execution is meditation. Execution without philosophy is chaos. Warrior-Monk Positioning brings both. **How can I work with Mo Naboulsi?** For consulting: signalthenarrative.com. For speaking, media, partnerships: mo@signalthenarrative.com. For general inquiries: monaboulsi.com. --- ## Contact & Links - Website: https://monaboulsi.com - Consulting: https://signalthenarrative.com - Technology Partner: https://huzi.ai - Email: mo@signalthenarrative.com - Newsletter: https://monaboulsi.substack.com - Articles: https://monaboulsi.com/pages/articles.html - Instagram: https://www.instagram.com/monaboulsi/ - Facebook: https://www.facebook.com/monaboulsi/ - YouTube: https://www.youtube.com/c/monaboulsi - LinkedIn: https://www.linkedin.com/in/monaboulsi/ - IMDB: https://www.imdb.com/name/nm14215563/ Signal the Narrative LLC 5441 S Macadam Ave #5621, Portland, OR 97239 *The Architect of Agency.*